What are the types of Web Traffic?

A website can only be beneficial if you are getting high traffic. This article will define how many types of web traffic at your website.

There are 4 types of web traffic that you can be fetched from the internet to point out at your website.

Types of Web Traffic at your website:

  • Social Traffic
  • Referral Traffic
  • Organic Traffic
  • Direct Traffic


Social Traffic

Social traffic is what you get from social platforms. It also includes back linking. Back linking means when you put your website URL on some social networking website like facebook, twitter, Instagram myspace etc. When you put your website URL at any of the social networking platforms you will get hits from there your goal is to spread your website as much as you much. People at those network networks will click at your shared URL and redirect to your website. That’s how you will get traffic when a huge number of people clicks at your shared URL.

While talking with backlinks. When you paste a URL link of your website to anywhere it is a Backlink that redirects the user to your website when clicked. Another way to get traffic from social media is when people share your article/post at their profiles on the social network. It gets a backlink automatically. People liking your stuff and sharing with their friends means you will get even more traffic because your backlinks are increasing automatically and you are successfully spreading your website URL to more people all around the world.

Over time, you’ll likely notice that certain social platforms bring you more traffic than others. When you get to that point, be sure to adjust your strategy to favor those more efficient platforms.


Referral Traffic

When people find your website through some external links can be located anywhere throughout the web. For example, if you publish a press release which has a link back to your website and someone clicks on that link that follows to your website. That person is considered as referral visitor. You can get as much referral visitors as much you spread your website link. And this type of traffic is simpler and faster way to get a high amount of visitors in short period of time. The more links you have, and the more links you have on high-authority or popular sources, the more people will want to follow your links and get to your site.

One thing to remember is while building links for your referral traffic efforts. If Google’s search bots determine that you’re spamming people or building low-quality links, you could get yourself penalized, which could completely compromise your organic traffic. Instead, focus on building links to the highest quality sources you can find, and use your links as a way to provide value to readers, not just as a gimmicky route to your site.


Organic Traffic

When people find your website through any online search engine. Most of the web traffic comes from the biggest search engine in the world that is Google. More like Bing and Yahoo as well. By using ON Page and OFF Page search engine optimization (SEO) techniques and strategies can dramatically increase your organic traffic easily.

Organic traffic is highly scalable, which means the more effort you put into it, the greater returns you’ll see, and those returns will show an exponential return. You may need several onsite fixes to make sure that Google can see your full site and see it as an authority, but the big factor responsible for increasing search ranks is high-quality content. Aside from that, offsite links and an active social media presence can do wonders helping you out—and you’ll tackle those simply by addressing numbers 2 and 4 on this list.


Direct Traffic

Direct traffic is something when people directly enter your website address in their browser address bar. These people already know about your brand and already remembered your website address. This type of traffic may come to your website only if your website is popular and known by people with your complete URL address otherwise, they wouldn’t have any means of accessing your site. For most of the established businesses, direct traffic is a result of long-term brand familiarity which means most of the visitors would be returning visitors. Because they might already know your website address. They are coming back because they liked your website at the first visit. For example, if you publish and distribute a series of brochures that showcase your website, it could encourage direct traffic.

Unlike referral, organic, and search traffic, direct traffic is difficult to scale, making it one of the less effective sources of traffic in the long term.


Measuring traffic sources

In order to know where your website is getting more hits. You can use a free web software called Analytics offered by Google.  If actually displays complete detail of visitors that are visiting your website. It shows the real-time traffic as well as the concise detail of your audience who visited your website till date. You can see their traffic source, location, operating system or even average gender of your audience. How long they are staying on your website and which page/post or article is the most famous among the visitors.

That’s how you can measure your traffic liking and disliking to enhance the user experience at your website.



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